PRACTICAL GUIDE · MEASUREMENTS
How to measure products for packaging that can be reviewed.
A brief that describes the real object makes a concept easier to assess. Use millimetres, state the unit and measure the product in its intended packed position.
1. Measure every item
Record width, depth and height. For oval or shaped bottles, use the widest point. Include caps, pumps, collars and protrusions; leaving them out can make an insert unusable.
2. Describe orientation
Explain which side stays upright and how the product should appear on opening. Number each item in a multi-product set and specify its intended order.
3. Add fragility and clearance
Flag glass, delicate pumps, liquids, scratch-prone surfaces and parts that must not touch. Attach technical drawings when available. Safety clearance cannot be inferred from a render.
4. State quantity and destination
Gift, shelf and shipping packs can need different choices. Include an indicative quantity, delivery country and whether the pack travels assembled. FORM lets you compare another quantity before you save the project sheet.
Before you begin
Which dimensions should I collect?
Width, depth and height, including caps, pumps and protruding parts.
Should I include the weight?
Yes, especially for glass, fragile products or items that will be shipped.
Can a photograph replace the measurements?
No. A photograph helps explain the shape, but real dimensions are needed to assess the insert.
What if some information is not confirmed yet?
Mark it in the brief. The direction can begin while the information remains to be verified.
BLACKSEA STUDIO